Blair
The Blair Story
Exceptional clothing for women and men, plus quality items for your home.
It all started with a simple black raincoat.
The year was 1910. Young John Blair, a law student at the University of Pennsylvania, was approached by a fellow student who had recently inherited a raincoat factory. Would he be interested in being a sales manager? Easter vacation and a train ride home to Warren was all the time John needed to make his decision.
With a suitcase of black raincoats in hand, he approached clothing store owners along his way. In one nearby town, he sold a lone coat to a customer - an undertaker. But the shop owner was reluctant to carry any more raincoats for just a few local undertakers.
John Blair was not about to give up. He decided the best way to reach the new market he had just created in his own mind - the market of undertakers who would certainly wear black raincoats - was by mail. So with just $500 borrowed capital, he printed and mailed flyers across the country. And he sold 1200 raincoats in no time! Thus, the New Process Company was created.
Almost 100 years later, we've grown to offer exceptional clothing for women and men, plus quality items for your home. We've changed our name to simply, Blair. But we still proudly serve customers across the country. And we still maintain the high standards that John Blair built the company on so many years ago.
©BLAIR 2000-2010
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